đź“Ł Forget features, focus on feelings! Today’s customers want experiences that resonate, not just products !
🧑 Engaging customers isn’t just about offering products or services—it’s about delivering an experience that resonates with their needs and desires.
According to recent insights from PwC, the key to capturing customer attention lies in understanding what they truly value.
Here’s a snapshot of what matters most to consumers:
🚀 Speed and Convenience: Nearly 80% of American consumers prioritize speed, convenience, knowledgeable assistance, and friendly service. This sentiment is echoed globally, with consumers outside the U.S. valuing speed even more highly. Whether it’s instant service or same-day delivery, speed is a game-changer.
đź’» Technology that Works: Customers expect technology to seamlessly integrate into their experience. Websites and mobile apps should boast elegant, user-friendly designs, and automation should enhance—not hinder—the experience. However, technology’s advancements are meaningless if they don’t prioritize speed, convenience, and timely information delivery.
But speed isn’t everything. Customers expect technology to work seamlessly behind the scenes, only noticing it when it disrupts their experience.
đź’ˇ The key takeaway? Technology is a tool, not the destination. It must serve the core values of speed, convenience, and timely access to information to truly resonate with customers!
Post inspired by a PwC article: Experience is everything: Here’s how to get it right
#CustomerExperience#ConsumerInsights#Engagement
