🤔 Remember the buzz about digital channels replacing sales reps in life sciences? Didn’t quite happen!
👍 Instead, we’re seeing a great shift towards omnichannel orchestrators. These reps are no longer just salespeople, but conductors of a multi-channel customer experience symphony.
👇 Here’s the journey reps take to become orchestrators:
🙍♂️ 1. Informed Rep:
Sees past interactions with HCPs
Can send pre-approved emails
Promotes the value of other digital channels (e.g., self-service portals)
🙋♂️ 2. Influential Rep:
Leverages data to personalize messaging
Receives suggestions on next-best actions based on HCP profiles
Reports results and insights
💁♂️ 3. Orchestrator Rep:
Manages all communication channels for their assigned HCPs
Collaborates with MSLs, marketing, and medical teams
Delivers a seamless HCP experience, driving engagement and access
📩 The key takeaway?
Reps aren’t disappearing; they’re evolving into strategic partners who leverage technology to personalize experiences and drive results.
#LifeSciences #SalesTransformation #Omnichannel
