Omnichannel communication for your healthcare professionnals

We assist you in defining your digital transformation strategy and selecting the most suitable channels for your target audience.

Our service offerings include:

1. Defining your digital strategy

  • Our digital communication strategy involves analyzing your current situation and business objectives. Based on this assessment, we guide you in implementing your omnichannel strategy. Together, we identify your personas and explore segmentation possibilities that align with your business goals and the unique characteristics of your local markets. This segmentation can be based on interaction types, digital preferences, or behavioral patterns related to your brand.
  • We assist you in choosing the most effective digital tactics to achieve your objectives. This process involves utilizing various methods to gather insights about your target audience and prioritize the channels to implement. This prioritization considers preferences, touchpoints, reach, and the impact of each channel.

Working alongside you, we create comprehensive journeys for your HCPs and patients. This highlights different touchpoints and integrates both established and potential channels.

We develop a detailed editorial calendar with month-to-month communication plans, aligning with your seasonality and objectives. Before implementing each channel, we define appropriate Key Performance Indicators (KPIs) that allow you to measure the success of your campaign.

2.The Omnichannel Rep

  • We collaborate with you to devise an e-detailing and tablet detailing strategy. By implementing guidelines that will guide your team towards success in their journey to becoming proficient omnichannel representatives. We establish relevant Key Performance Indicators (KPIs) that facilitate close monitoring: Internal KPIs, Customer Satisfaction KPIs, and Impact KPIs

3. Social Media

We collaborate with you to establish a social media communication strategy. We make your strategy actionable by creating a social media policy within your company, training your team, and defining the necessary content for a successful social media campaign.

We establish relevant Key Performance Indicators (KPIs) that enable close monitoring.

4. Website and HCPs portals:

We collaborate with you to outline a Website Engagement strategy tailored to your objectives. We make your strategy actionable, incorporating elements like self-service features, community engagement, SEO/SEA strategies, Calls-to-Action (CTAs), usability testing, content creation and adaptation, as well as page publication and management.

We establish relevant Key Performance Indicators (KPIs) that enable close monitoring in terms of exposure, interaction, and engagement.

5. Emails

We work with you to establish an Email Engagement strategy. We execute your tactics by assisting you in creating content following international standards and tailored to the profile of your HCPs (Healthcare Professionals). We establish relevant KPIs that enable close monitoring.

6. Creating your medical education content

We collaborate with you to devise a strategy based on the profile and behavior of your Healthcare Professionals (HCPs). We implement your tactics (such as online medical training, web conferences, webinars, virtual congresses, webcasts, short videos, KOL interviews, eMSLs, etc.) following best practices and international standards, supporting you in content creation, solution development, and management. We establish relevant KPIs for close tracking.

Are you interested in any of our services?