We are digital strategy consultants specialized in the communication strategy for pharmaceutical industries, nutritional industries, healthcare start-ups and life science companies with a focus in omnichannel communication.
From global campaign communication to local digital initiatives, we build launch campaigns and communication strategy towards patients and HCPs.
Our services
- Create OmniChannel Engagement plans for HCPs and Patients
- Build and animate internal workshops on digital strategy
- Support and conduct internal digital transformation
- Train and coach on international digital channels best practices
- Build content calendar for a whole campaign ( Website, Mobile Application, Social medias…)
- Build Patients Supports Programmes
- Ensure medical writing…
Who we are ?
WhiteLab was born out of a passion for health and innovation and the love of both sides of the Mediterranean sea.
Salma Esseghir, the founder, is a pharmacist and graduate of Paris Descartes and Toulouse Business School, with ten years’ professional experience in marketing and medical affairs within major pharmaceutical industry groups.
WhiteLab brings together different areas of expertise from different backgrounds: digital strategy consulting, marketing, medical affairs and copywriting… from Tunisia, France and other parts of the world.
This expertise is brought together to work closely with you and to offer you relevant services that meet your exact needs, and those of your customers.
Blog
“Next-Gen Omnichannel: Beyond Tech To True Engagement” webinar
🎉 Excited to join the “Next-Gen Omnichannel: Beyond Tech To True Engagement” webinar today! Omnichannel goes beyond just technology – it’s about fostering real engagement with customers. We’ll delve into the ways of working challenges facing the pharmaceutical industry and explore strategies to move beyond technology dependence. 👉 Join me, Behsad Zomorodi, David Douek, and …
Continue reading ““Next-Gen Omnichannel: Beyond Tech To True Engagement” webinar”
A huge To-Do Lists!
🙄 Are Your To-Do Lists Taking Over Your Creativity? Ever feel like you’re drowning in a sea of tasks? You’re not alone, marketers & medical affairs to-do lists can become monsters, consuming your time and leaving you feeling burnt out 😞 🕙 The Challenge: Less Time, Less Inspiration Juggling multiple channels: From social media to …
Medical Affairs Function!
🤔 Do you see medical affairs as just a support function? I don’t! I see Medical Affairs rapidly evolving into a key driver of success in the modern pharma world. 💁♀️ From Internal Expertise to External Collaboration:Traditionally, Medical Affairs functioned primarily as an internal resource, providing scientific expertise within the company. But, the current environment …