Digitalization has been further empowered by the COVID-19 pandemic.
Medical representatives need to adapt and develop new digital and scientific competencies to remain an important part of pharmaceutical sales pipelines.
Since almost all communication has moved online, medical reps are approaching HCPs and schedule digital meetings (e-detailing).
Below very interesting results on the subject!
![](http://whitelab.fr/wp-content/uploads/2021/07/76-percent-of-responding-HCPs-said-that-e-detailing-fit-into-their-schedules-better-than-face-to-face-visits-1024x1024.png)