Posted on

The advantages of remote detailing

  1.  Accessibility: The content has never been more accessible. You can have access to the material at any given time. Also, you can reach physicians working in remote locations instantly with a remote meeting.
  2. Engagement: e-detailing is an interactive presentation allowing HCPs to actively engage with reps.
  3. Personalized meeting: By tracking how each HCP interact with your content and using some analytics tools, you can adjust the content and work at individual level.
  4. Time effective: E-detailing takes less time for medical reps, because HCP can arrange the calls so that they fit into their own schedule. This allows rep to focus on the relationship between him and the doctor, and on the discussion about the product.
  5. Impact: Several market studies shows that HCPs are more focused and spend a longer time on digital calls than F2F calls, which increase the impact of your communication.
Posted on

Digitalization is changing the way medical reps are working

Digitalization has been further empowered by the COVID-19 pandemic.
Medical representatives need to adapt and develop new digital and scientific competencies to remain an important part of pharmaceutical sales pipelines.
Since almost all communication has moved online, medical reps are approaching HCPs and schedule digital meetings (e-detailing). 

Below very interesting results on the subject!