🚀 Healthcare professionals’ satisfaction with digital offerings during biopharma launches consistently trails behind their satisfaction with overall digital services. Across regions, the EU5 scored the lowest at 34%.
đź“Š Yet, despite the significance of digital initiatives, Across Health survey indicates a deviation in budget allocation. Most respondents allocate considerably less to digital in launch contexts. Comparing against a 30% limit for total marketing budgets (closer to 50% in B2B industries):
Over 32% allocate more than this to digital in general.
But only 20% allocate more than this specifically for launch purposes!
Does that resonate with you, or are you surprised by the results?
Romain Bechet Patrick Vidal Olga Duvillard Guzun
#Biopharma#DigitalLaunch#HealthcareTrends
