📲 Did you know that 74% of patients use social media to find medical info?
And for HCPs, the role is just as significant. They utilize social platforms not only to expand their networks but also to facilitate patient access to information and elevate their education and development.
It’s interesting that even though 69% of doctors like using digital channels to learn about medicine, only 32% of pharmaceutical companies use digital ways to reach out.
There’s definitely a big chance to make a real difference through engagement.
✨Unlocking this opportunity demands a strategic approach.
*Post inspired by Christina Kotsi talk – How to leverage social media for medical engagements – Pharma Reuters 2023