Even though sales work is becoming more and more digital, it’s still important for medical reps to have a good relationship with HCPs. Emails can be a great way to leverage this relationship.
1. Send Emails from Your Rep’s Email Address
It’s confirmed that customers who receive information from a known sender are more likely to open and engage with content.
2. Avoid Sending From “no-reply” addresses
Don’t make the mistake of sending from a generic email address or third party newsletter. Customers know these are un-manned and usually “no-reply” addresses. By sending from a “real” person’s email address you create the expectation of a response and ideally an urgency to open or view the email.
3. Share Your Email Analytics with Your Reps
Imagine providing your medical reps with a detailed report about what the HCPs have seen and are interested in. Knowing these details can change the focus of their next interaction.
Don’t forget to be relevant about the data you show to your reps, they only need the insightful ones.
4. Manage the reps transitions
Skilled medical reps can change territory and they’re usually well liked and have built great relationships over the years. Using email marketing, the introduction of a new rep via the incumbent Rep’s email is more seamless and it gives an added level of credibility.