We are digital strategy consultants specialized in the communication strategy for pharmaceutical industries, nutritional industries, healthcare start-ups and life science companies with a focus in omnichannel communication.
From global campaign communication to local digital initiatives, we build launch campaigns and communication strategy towards patients and HCPs.
Our services
- Create OmniChannel Engagement plans for HCPs and Patients
- Build and animate internal workshops on digital strategy
- Support and conduct internal digital transformation
- Train and coach on international digital channels best practices
- Build content calendar for a whole campaign ( Website, Mobile Application, Social medias…)
- Build Patients Supports Programmes
- Ensure medical writing…
Who we are ?
WhiteLab was born out of a passion for health and innovation and the love of both sides of the Mediterranean sea.
Salma Esseghir, the founder, is a pharmacist and graduate of Paris Descartes and Toulouse Business School, with ten years’ professional experience in marketing and medical affairs within major pharmaceutical industry groups.
WhiteLab brings together different areas of expertise from different backgrounds: digital strategy consulting, marketing, medical affairs and copywriting… from Tunisia, France and other parts of the world.
This expertise is brought together to work closely with you and to offer you relevant services that meet your exact needs, and those of your customers.
Blog
Omnichannel Reps
From Information Providers to Orchestrated Omni-Channel Partners! 😉Pharmaceutical sales model is changing. Traditionally, medical representatives focused on delivering information to HCPs. But today’s physicians have more nuanced expectations, seeking a blend of information, services, and emotional connection during interactions! Research by Smart Pharma (2016-2021) suggests physician expectations are influenced by: -External factors:Industry trends,competitor activity, and …
Data Silos!
🤔 Are you creating a campaign for your product? 🙄 Do you need customer insights, competitor analysis and struggle to collect this essential information? Very often we face a labyrinth of data in disconnected systems. Customer demographics sit in one platform, website analytics in another, and competitor research is locked away in a third. This …
Omnichannel Implementation
🤔 Why We Know Better, But Do Worse? 🤗 The idea of a seamless customer experience across all channels is the holy grail of modern marketing. We call it omnichannel, and there’s a mountain of evidence showing its effectiveness. Yet, many companies struggle to translate theory into reality! The Implementation GapHere’s the challenge:🙎♀️ Silos: Traditional …