DT Consulting Insights

🤔 Ever wondered WHAT are Healthcare Professionals’ Views on Clinical Trial Information?

📰 DT Consulting recently conducted a study on the quality of interactions between healthcare professionals and the pharmaceutical industry, utilizing their Customer Experience Quotient (CXQ) metric.

The study, based on data from 6,270 HCPs across 14 countries, provides valuable insights into HCPs’ perspectives on clinical trial information.

🗝 Key Findings:

📜 Gap in Information Quality: While large pharmaceutical companies generally score well in overall customer experience, there is a notable gap in providing excellent customer experiences specifically in delivering clinical trial information to HCPs.

⬆ Room for Improvement: The overall customer experience rating for clinical trial information falls in the “good” range, indicating substantial room for enhancement, especially in countries like France, Japan, and India.

🖥 Digital vs. Non-Digital Channels: Digital channels perform below non-digital channels in delivering clinical trial information, highlighting the importance of personalized, interactive settings.

👫 Role of Medical Teams: Information delivered by medical representatives, particularly through video calls, leads to better experiences for HCPs compared to indirect channels.

😷 Patient-Centric Focus: The study also reveals a lack of patient-ready clinical trial information provided by pharmaceutical firms to HCPs, presenting an opportunity for companies to improve content quality and frequency to meet both HCPs’ and patients’ needs.

DT Consulting Dominic Tyer Francesca Properzi Hannah Price

#Healthcare #CustomerExperience#ClinicalTrials