Patient centricity

👂 We frequently hear the phrase ‘patient-centric’ in the Pharma industry over the past decade.

🤔 However, can we honestly assert that patients are now at the forefront of our pharma strategy?

Unfortunately, while we may have the desire to do so, we often lack the methodology to truly capture the voices of patients.

✨ The patient centricity barometer by ZS can assist us in:

1- Identifying gaps in education and support
2- Enhancing treatment adherence
3- Minimizing financial burdens
4- Developing programs that address health disparities

🙍‍♂️ Medical affairs teams play a crucial role in this endeavor by:

1- Collaborating with Patient Advocacy Groups (PAGs) to refine trial designs and patient recruitment
2- Ensuring patient perspectives are integrated into early-stage drug development
3- Creating educational materials for both patients and healthcare providers

😷 Patient-centricity revolves around enhancing treatment experiences and improving outcomes for all patients.
How is your organization incorporating the patient voice?

ZS

#pharma #patientcare #medicalaffairs