Surprisingly, a substantial 55% of Healthcare Professionals (HCPs) in the USA, EU, and UK aren’t exactly thrilled with the current digital efforts of biopharmaceutical companies.
A recent webinar by Across Health, showed that a significant obstacle in achieving a seamless customer experience lies within the internal capabilities of these companies.
The stumbling block? A considerable number of them struggle with embracing change.
To succeed in the era of omnichannel engagement, it boils down to a fundamental shift in mindset.
Is there a recipe for success? Not really, it depends of each company, but starting here may help :
1-Lay Out a Clear Vision: Start by meticulously crafting a vision and establishing precise objectives.
2-Embrace Change: Develop the ability to pivot in the face of ever-evolving digital landscapes.
3-Take Concrete First Steps: Commence your omnichannel journey with meticulously defined, actionable initiatives.
A top-notch method for cultivating an innovative culture throughout various departments in the pharmaceutical industry involves effective internal communication and motivational workshops – areas I love to implement!