{"id":85,"date":"2019-04-24T12:11:28","date_gmt":"2019-04-24T10:11:28","guid":{"rendered":"http:\/\/whitelab.fr\/?p=85"},"modified":"2021-05-06T13:30:33","modified_gmt":"2021-05-06T11:30:33","slug":"les-affaires-medicales-quel-futur","status":"publish","type":"post","link":"https:\/\/whitelab.fr\/?p=85","title":{"rendered":"Les affaires m\u00e9dicales : quel futur?"},"content":{"rendered":"\n<p>L&#8217;industrie pharmaceutique doit s&#8217;adapter aux nouveaux besoins des m\u00e9decins et des patients et \u00e0 leur transformation comportementale actuelle. Les industries de sant\u00e9 doivent repenser leur strat\u00e9gie de communication pour aller rencontrer les m\u00e9decins et patients l\u00e0 o\u00f9 ils se trouvent aujourd&#8217;hui. Les startUps et les Big Pharma doivent s&#8217;associer pour mettre \u00e0 profit la souplesse et l&#8217;innovation des premiers et les ressources humaines et financi\u00e8res des seconds. O\u00f9 sont les patients et les m\u00e9decins aujourd&#8217;hui? Comment consomment-ils l&#8217;information m\u00e9dicale? et o\u00f9 devrions-nous aller les rencontrer? En quoi consiste le &#8220;voyage num\u00e9rique&#8221; que vit actuellement le monde de la sant\u00e9?<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Le futur des affaires m\u00e9dicales\" width=\"525\" height=\"295\" src=\"https:\/\/www.youtube.com\/embed\/8TmaPnd2Zpg?start=23&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"http:\/\/whitelab.fr\/?page_id=13\" data-type=\"page\" data-id=\"13\">Contact<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;industrie pharmaceutique doit s&#8217;adapter aux nouveaux besoins des m\u00e9decins et des patients et \u00e0 leur transformation comportementale actuelle. Les industries de sant\u00e9 doivent repenser leur strat\u00e9gie de communication pour aller rencontrer les m\u00e9decins et patients l\u00e0 o\u00f9 ils se trouvent aujourd&#8217;hui. Les startUps et les Big Pharma doivent s&#8217;associer pour mettre \u00e0 profit la souplesse &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/whitelab.fr\/?p=85\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Les affaires m\u00e9dicales : quel futur?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[24,32,26,33,18],"_links":{"self":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/85"}],"collection":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=85"}],"version-history":[{"count":4,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/85\/revisions"}],"predecessor-version":[{"id":237,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/85\/revisions\/237"}],"wp:attachment":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=85"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=85"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=85"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}