{"id":720,"date":"2024-03-27T14:22:00","date_gmt":"2024-03-27T13:22:00","guid":{"rendered":"http:\/\/whitelab.fr\/?p=720"},"modified":"2024-04-01T14:23:00","modified_gmt":"2024-04-01T12:23:00","slug":"kpis-dashboard","status":"publish","type":"post","link":"https:\/\/whitelab.fr\/?p=720","title":{"rendered":"KPIs Dashboard"},"content":{"rendered":"\n<p>\ud83e\udd14 We all know millions of impressions sound impressive, but do these numbers tell the whole story?<br>\ud83e\udd37\u200d\u2642\ufe0f The answer is no.<br><br>\ud83d\udc69\u200d\ud83d\udcbb We need to move beyond passive engagement (likes, views) and focus on active engagement (downloads, form submissions) and interactive engagement (in-person meetings).<br><br>\ud83d\udcc8 Forget about traditional\u00a0KPIs, focus on\u00a0the KPIs that really gives us an overview of your customer experience!<br>2 Simple and effective focus:<br><br>\ud83d\ude0a Customer interactions : track how many times people engage with your marketing efforts across various channels, like email clicks, website visits, and social media interactions. This helps understand how well your campaign reaches and engages your audience.<br><br>\ud83d\udd75\u200d\u2640\ufe0f Customer experience : goes beyond just interactions. It focuses on how satisfied customers are with those interactions, including aspects like service quality, website navigation ease, and overall user experience. A positive customer experience is crucial for building brand loyalty.<br><br>\ud83d\udcc9 Translated into key metrics :<br><br>1- Clicks that Count (CTR):\u00a0Are your ads resonating? A high CTR shows your message is reaching the right audience.<br><br>2- Happy Customers, Happy Business :\u00a0Track satisfaction through surveys and feedback. Loyal customers are your biggest advocates!<br><br>3- Turning Clicks into Conversions:\u00a0This metric shows how well your omnichannel efforts drive sales. Every interaction is a step closer!<br><br>4- Lifetime Value Matters (CLV):\u00a0Track the total value a customer brings over time. Your strategy should nurture long-lasting relationships!<br><br>5- Customer Engagement is Key (CES):\u00a0Are patients actively interacting with your campaigns? A high engagement score means you&#8217;re on the right track!<br><br>6- Loyalty is Priceless (CLS &amp; NPS):\u00a0Track how many patients stay loyal and recommend your brand. Delighted patients are your best marketing tool!<br><br>Please share your thoughts in the comments!<br><br>Post inspired by &#8220;4 KPIs to measure ecommerce omnichannel marketing strategy&#8221; article<br><br><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=omnimeasurement&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7178654533416329217\">#omnimeasurement<\/a><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=cx&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7178654533416329217\">#CX<\/a> <a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=customerengagement&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7178654533416329217\">#customerengagement<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/media.licdn.com\/dms\/image\/D4D22AQEdhYUowm39vw\/feedshare-shrink_1280\/0\/1711467734487?e=1714608000&amp;v=beta&amp;t=FL0_8AGmc2ySRLpmddzTTi-ZSqyKKFwUeKZd-N2br6s\" alt=\"No alt text provided for this image\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\ud83e\udd14 We all know millions of impressions sound impressive, but do these numbers tell the whole story?\ud83e\udd37\u200d\u2642\ufe0f The answer is no. \ud83d\udc69\u200d\ud83d\udcbb We need to move beyond passive engagement (likes, views) and focus on active engagement (downloads, form submissions) and interactive engagement (in-person meetings). \ud83d\udcc8 Forget about traditional\u00a0KPIs, focus on\u00a0the KPIs that really gives us &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/whitelab.fr\/?p=720\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;KPIs Dashboard&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/720"}],"collection":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=720"}],"version-history":[{"count":1,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/720\/revisions"}],"predecessor-version":[{"id":721,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/720\/revisions\/721"}],"wp:attachment":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}