{"id":713,"date":"2024-03-12T10:49:00","date_gmt":"2024-03-12T09:49:00","guid":{"rendered":"http:\/\/whitelab.fr\/?p=713"},"modified":"2024-03-21T10:50:40","modified_gmt":"2024-03-21T09:50:40","slug":"dt-consulting-insights","status":"publish","type":"post","link":"https:\/\/whitelab.fr\/?p=713","title":{"rendered":"DT Consulting Insights"},"content":{"rendered":"\n

\ud83e\udd14 Ever wondered WHAT are Healthcare Professionals’ Views on Clinical Trial Information?

\ud83d\udcf0 DT Consulting<\/a> recently conducted a study on the quality of interactions between healthcare professionals and the pharmaceutical industry, utilizing their Customer Experience Quotient (CXQ) metric.

The study, based on data from 6,270 HCPs across 14 countries, provides valuable insights into HCPs’ perspectives on clinical trial information.

\ud83d\udddd Key Findings:

\ud83d\udcdc Gap in Information Quality: While large pharmaceutical companies generally score well in overall customer experience, there is a notable gap in providing excellent customer experiences specifically in delivering clinical trial information to HCPs.

\u2b06 Room for Improvement: The overall customer experience rating for clinical trial information falls in the “good” range, indicating substantial room for enhancement, especially in countries like France, Japan, and India.

\ud83d\udda5 Digital vs. Non-Digital Channels: Digital channels perform below non-digital channels in delivering clinical trial information, highlighting the importance of personalized, interactive settings.

\ud83d\udc6b Role of Medical Teams: Information delivered by medical representatives, particularly through video calls, leads to better experiences for HCPs compared to indirect channels.

\ud83d\ude37 Patient-Centric Focus: The study also reveals a lack of patient-ready clinical trial information provided by pharmaceutical firms to HCPs, presenting an opportunity for companies to improve content quality and frequency to meet both HCPs’ and patients’ needs.

DT Consulting<\/a> <\/a>Dominic Tyer<\/a> <\/a>Francesca Properzi<\/a> <\/a>Hannah Price<\/a>

#Healthcare<\/a> #CustomerExperience<\/a>#ClinicalTrials<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83e\udd14 Ever wondered WHAT are Healthcare Professionals’ Views on Clinical Trial Information? \ud83d\udcf0 DT Consulting recently conducted a study on the quality of interactions between healthcare professionals and the pharmaceutical industry, utilizing their Customer Experience Quotient (CXQ) metric. The study, based on data from 6,270 HCPs across 14 countries, provides valuable insights into HCPs’ perspectives … <\/p>\n

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