{"id":711,"date":"2024-03-14T10:48:00","date_gmt":"2024-03-14T09:48:00","guid":{"rendered":"http:\/\/whitelab.fr\/?p=711"},"modified":"2024-03-21T10:49:08","modified_gmt":"2024-03-21T09:49:08","slug":"customer-needs","status":"publish","type":"post","link":"https:\/\/whitelab.fr\/?p=711","title":{"rendered":"Customer needs"},"content":{"rendered":"\n<p>\ud83d\udce3 Forget features, focus on feelings! Today&#8217;s customers want experiences that resonate, not just products !<\/p>\n\n\n\n<p>\ud83e\uddd1 Engaging customers isn&#8217;t just about offering products or services\u2014it&#8217;s about delivering an experience that resonates with their needs and desires.<\/p>\n\n\n\n<p>According to recent insights from <a href=\"https:\/\/www.linkedin.com\/company\/pwc\/\">PwC<\/a>, the key to capturing customer attention lies in understanding what they truly value.<\/p>\n\n\n\n<p>Here&#8217;s a snapshot of what matters most to consumers:<\/p>\n\n\n\n<p>\ud83d\ude80 Speed and Convenience: Nearly 80% of American consumers prioritize speed, convenience, knowledgeable assistance, and friendly service. This sentiment is echoed globally, with consumers outside the U.S. valuing speed even more highly. Whether it&#8217;s instant service or same-day delivery, speed is a game-changer.<\/p>\n\n\n\n<p>\ud83d\udcbb Technology that Works: Customers expect technology to seamlessly integrate into their experience. Websites and mobile apps should boast elegant, user-friendly designs, and automation should enhance\u2014not hinder\u2014the experience. However, technology&#8217;s advancements are meaningless if they don&#8217;t prioritize speed, convenience, and timely information delivery.<\/p>\n\n\n\n<p>But speed isn&#8217;t everything. Customers expect technology to work seamlessly behind the scenes, only noticing it when it disrupts their experience.<\/p>\n\n\n\n<p>\ud83d\udca1 The key takeaway? Technology is a tool, not the destination. It must serve the core values of speed, convenience, and timely access to information to truly resonate with customers!<\/p>\n\n\n\n<p>Post inspired by a <a href=\"https:\/\/www.linkedin.com\/company\/pwc\/\">PwC<\/a> article: Experience is everything: Here\u2019s how to get it right<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=customerexperience&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7173958575604568064\">#CustomerExperience<\/a><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=consumerinsights&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7173958575604568064\">#ConsumerInsights<\/a><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=engagement&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7173958575604568064\">#Engagement<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/media.licdn.com\/dms\/image\/D4D22AQEYGLBx5jAG1g\/feedshare-shrink_1280\/0\/1710323722777?e=1714003200&amp;v=beta&amp;t=PBMXXw3ErUPn3ysEJwGT9DW6STnSxSCtO_TqDboOFRw\" alt=\"No alt text provided for this image\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udce3 Forget features, focus on feelings! Today&#8217;s customers want experiences that resonate, not just products ! \ud83e\uddd1 Engaging customers isn&#8217;t just about offering products or services\u2014it&#8217;s about delivering an experience that resonates with their needs and desires. According to recent insights from PwC, the key to capturing customer attention lies in understanding what they truly &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/whitelab.fr\/?p=711\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Customer needs&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/711"}],"collection":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=711"}],"version-history":[{"count":1,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/711\/revisions"}],"predecessor-version":[{"id":712,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/711\/revisions\/712"}],"wp:attachment":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}