{"id":697,"date":"2024-03-05T09:56:00","date_gmt":"2024-03-05T08:56:00","guid":{"rendered":"http:\/\/whitelab.fr\/?p=697"},"modified":"2024-03-06T09:56:54","modified_gmt":"2024-03-06T08:56:54","slug":"pilotitis-syndrome","status":"publish","type":"post","link":"https:\/\/whitelab.fr\/?p=697","title":{"rendered":"Pilotitis Syndrome!"},"content":{"rendered":"\n

\ud83d\ude05 Have you ever heard about the the “Pilotitis” affecting Pharma!?

Reading “The OmniAdvantage” by <\/a>Mehrnaz Campbell<\/a>, I came across a fascinating metaphor: “Pilotitis.” This “inflammatory condition” describes pharma’s tendency to launch short-term pilots that never truly take off.

\ud83d\uded1 What’s the problem? A disconnect exists between these isolated pilots and the long-term goals. This lack of mid-term strategy prevents pilots and long term goals from connecting, leaving us in a state of perpetual “pilot purgatory.”

\ud83d\udc68\u200d\u2695\ufe0f Why “Pilotitis”? Often, it stems from a risk-averse culture in commercial and marketing teams. Fear of failure and a lack of vision hinder our ability to embrace innovative approaches. Unfortunately, this creates an environment where we can’t fail, stifling creativity and progress.

\ud83d\udc8a So I was thinking about how Pharma can break free from this cycle!? Those are some tips :

1- Shift the mindset:\u00a0Reframe risk-taking as an opportunity for learning and growth, not just as a potential for failure.
2- Celebrate calculated risks and successes:\u00a0Showcase stories of successful pilots that led to positive outcomes, inspiring others to embrace calculated risks.
3- Invest in training:\u00a0Equip marketing and commercial teams with the skills and knowledge to assess risks effectively and develop mitigation strategies.
4- Integrate pilots into a broader strategic framework:\u00a0Clearly define how each pilot aligns with long-term goals and contributes to the overall marketing strategy.
5- Set clear success metrics:\u00a0Establish measurable objectives for each pilot, ensuring they contribute meaningfully to long-term goals.
6- Create a safe space for failure:\u00a0Encourage learning from mistakes and view them as opportunities for improvement, not as failures.
7- Encourage a growth mindset:\u00a0Foster a culture where learning and continuous improvement are valued and actively encouraged.

Are your Pharma suffering from Pilotitis? Share your stories!

#pharmamarketing<\/a> #innovation<\/a> #riskmanagement<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ud83d\ude05 Have you ever heard about the the “Pilotitis” affecting Pharma!? Reading “The OmniAdvantage” by Mehrnaz Campbell, I came across a fascinating metaphor: “Pilotitis.” This “inflammatory condition” describes pharma’s tendency to launch short-term pilots that never truly take off. \ud83d\uded1 What’s the problem? A disconnect exists between these isolated pilots and the long-term goals. This … <\/p>\n

Continue reading “Pilotitis Syndrome!”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/697"}],"collection":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=697"}],"version-history":[{"count":1,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/697\/revisions"}],"predecessor-version":[{"id":698,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/697\/revisions\/698"}],"wp:attachment":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}