{"id":661,"date":"2024-01-12T12:42:03","date_gmt":"2024-01-12T11:42:03","guid":{"rendered":"http:\/\/whitelab.fr\/?p=661"},"modified":"2024-01-12T12:42:03","modified_gmt":"2024-01-12T11:42:03","slug":"pharma-omnichannel","status":"publish","type":"post","link":"https:\/\/whitelab.fr\/?p=661","title":{"rendered":"Pharma &#038; Omnichannel !"},"content":{"rendered":"\n<p>\ud83d\ude32 Only 15% of pharma companies consider their HCP engagement omnichannel ! While 98% of pharmaceutical executives feel it\u2019s important to develop and implement an omnichannel strategy !<\/p>\n\n\n\n<p>Turns out, the omnichannel dream isn&#8217;t as easy to achieve as a perfectly brewed cappuccino! \ud83d\ude14<\/p>\n\n\n\n<p>Content overload, for one, is the industry&#8217;s version of info-vomit, leaving HCPs overwhelmed and disengaged.<\/p>\n\n\n\n<p>\ud83c\udf81 But hey, no challenge, no reward! You can always overcome it by:<br>Creating modular and personalized content to respond to HCPs specific needs and effectively engaging them:<\/p>\n\n\n\n<p>\ud83d\udca1 Identify Core Topics by dividing essential healthcare information into small, digestible modules covering specific topics like treatments procedures or best practices.<\/p>\n\n\n\n<p>\ud83d\udcfd Offer different content formats like text,&nbsp;video,&nbsp;infographics,&nbsp;and case studies to cater to diverse learning preferences.<\/p>\n\n\n\n<p>\ud83d\udc69\u200d\u2695\ufe0f Recommend content based on the HCP&#8217;s specialty,&nbsp;interests,&nbsp;and learning gaps identified through Reps visits.<\/p>\n\n\n\n<p>\ud83c\udfe5 Tailor content to specific practice settings.&nbsp;For example,&nbsp;content for GP\u2019s might prioritize informations about common diseases treatments,&nbsp;while those for oncologists could delve deeper into innovative therapies.<\/p>\n\n\n\n<p>\ud83d\udc68\u200d\u2695\ufe0fFacilitate peer-to-peer interaction through online forums,&nbsp;discussion groups,&nbsp;and live webinars,&nbsp;allowing HCPs to learn from and support each other.<\/p>\n\n\n\n<p>We can support you on navigating HCP challenges and guide you through your omnichannel journey.<br>We&#8217;ll celebrate small wins and help you achieve great results. \ud83d\udc4f<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=omnichannel&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7151475409388212226\">#omnichannel<\/a><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=hcpcentricity&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7151475409388212226\">#HCPcentricity<\/a><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=pharmaomnichannel&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7151475409388212226\">#pharmaomnichannel<\/a><\/p>\n\n\n\n<p>Post inspired by Omnichannel In Pharma: Key Components, Designs &amp; Channels by Kathryn Humphries<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/media.licdn.com\/dms\/image\/D5622AQGare8Ycw_zuQ\/feedshare-shrink_1280\/0\/1704989259050?e=1707955200&amp;v=beta&amp;t=CLKX5halqWxzKyBmW-SyWlEOuu6fglo_UDjQrt5O7Fc\" alt=\"No alt text provided for this image\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\ude32 Only 15% of pharma companies consider their HCP engagement omnichannel ! While 98% of pharmaceutical executives feel it\u2019s important to develop and implement an omnichannel strategy ! Turns out, the omnichannel dream isn&#8217;t as easy to achieve as a perfectly brewed cappuccino! \ud83d\ude14 Content overload, for one, is the industry&#8217;s version of info-vomit, leaving &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/whitelab.fr\/?p=661\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Pharma &#038; Omnichannel !&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/661"}],"collection":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=661"}],"version-history":[{"count":1,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/661\/revisions"}],"predecessor-version":[{"id":662,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/661\/revisions\/662"}],"wp:attachment":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}