{"id":633,"date":"2023-12-06T11:55:00","date_gmt":"2023-12-06T10:55:00","guid":{"rendered":"http:\/\/whitelab.fr\/?p=633"},"modified":"2024-01-09T11:56:57","modified_gmt":"2024-01-09T10:56:57","slug":"hcps-digital-offerings","status":"publish","type":"post","link":"https:\/\/whitelab.fr\/?p=633","title":{"rendered":"HCPs &#038; Digital offerings!"},"content":{"rendered":"\n<p>\ud83d\ude80 Healthcare professionals&#8217; satisfaction with digital offerings during biopharma launches consistently trails behind their satisfaction with overall digital services. Across regions, the EU5 scored the lowest at 34%.<br><br>\ud83d\udcca Yet, despite the significance of digital initiatives, <a href=\"https:\/\/www.linkedin.com\/company\/across\/\">Across Health<\/a> survey indicates a deviation in budget allocation. Most respondents allocate considerably less to digital in launch contexts. Comparing against a 30% limit for total marketing budgets (closer to 50% in B2B industries):<br><br>Over 32% allocate more than this to digital in general.<br>But only 20% allocate more than this specifically for launch purposes!<br><br>Does that resonate with you, or are you surprised by the results?<br><br><a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAGh4MsBREwZuMPyYwuQ85x2uACvuAm1v04\"><\/a><a href=\"https:\/\/www.linkedin.com\/in\/romain-bechet\/\">Romain Bechet<\/a> <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAFrpx0B044H-g82XvSxmfNhqMdN0Ewavzo\"><\/a><a href=\"https:\/\/www.linkedin.com\/in\/pvidal\/\">Patrick Vidal<\/a> <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAcvpCwBQwElAX1wA7n2en_ySBThnn9bZv0\"><\/a><a href=\"https:\/\/www.linkedin.com\/in\/olgaguzun\/\">Olga Duvillard Guzun<\/a><br><br><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=biopharma&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7133348570748854272\">#Biopharma<\/a><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=digitallaunch&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7133348570748854272\">#DigitalLaunch<\/a><a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=healthcaretrends&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7133348570748854272\">#HealthcareTrends<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"538\" src=\"https:\/\/whitelab.fr\/wp-content\/uploads\/2024\/01\/1700673161828-1024x538.jpg\" alt=\"\" class=\"wp-image-634\" srcset=\"https:\/\/whitelab.fr\/wp-content\/uploads\/2024\/01\/1700673161828-1024x538.jpg 1024w, https:\/\/whitelab.fr\/wp-content\/uploads\/2024\/01\/1700673161828-300x158.jpg 300w, https:\/\/whitelab.fr\/wp-content\/uploads\/2024\/01\/1700673161828-768x404.jpg 768w, https:\/\/whitelab.fr\/wp-content\/uploads\/2024\/01\/1700673161828-1536x807.jpg 1536w, https:\/\/whitelab.fr\/wp-content\/uploads\/2024\/01\/1700673161828.jpg 2048w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\ude80 Healthcare professionals&#8217; satisfaction with digital offerings during biopharma launches consistently trails behind their satisfaction with overall digital services. Across regions, the EU5 scored the lowest at 34%. \ud83d\udcca Yet, despite the significance of digital initiatives, Across Health survey indicates a deviation in budget allocation. Most respondents allocate considerably less to digital in launch contexts. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/whitelab.fr\/?p=633\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;HCPs &#038; Digital offerings!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/633"}],"collection":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=633"}],"version-history":[{"count":1,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/633\/revisions"}],"predecessor-version":[{"id":635,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/633\/revisions\/635"}],"wp:attachment":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}