{"id":605,"date":"2023-10-17T11:45:04","date_gmt":"2023-10-17T09:45:04","guid":{"rendered":"http:\/\/whitelab.fr\/?p=605"},"modified":"2023-10-17T11:46:18","modified_gmt":"2023-10-17T09:46:18","slug":"a-real-life-story-how-roche-uses-voice-of-the-customer-to-learn-from-hcps-patients-opinions","status":"publish","type":"post","link":"https:\/\/whitelab.fr\/?p=605","title":{"rendered":"A real life story:  How Roche uses Voice of the customer to learn from HCPs &#038; patients opinions"},"content":{"rendered":"\n<p><strong>1- Define Outcomes<\/strong><\/p>\n\n\n\n<p>Clearly outline business goals for VOC programs.<\/p>\n\n\n\n<p><strong>2- integration<\/strong><\/p>\n\n\n\n<p>Weave VOC into your overall business strategy.<\/p>\n\n\n\n<p><strong>3- Active listening effective actions<\/strong><\/p>\n\n\n\n<p>Listen actively and act strategically for success.<\/p>\n\n\n\n<p><strong>4- Metrics foundations<\/strong><\/p>\n\n\n\n<p>Set up a comprehensive metrics framework before diving into data.<\/p>\n\n\n\n<p><strong>5- Unified approach<\/strong><\/p>\n\n\n\n<p>Maintain a consistent approach across the organization.<\/p>\n\n\n\n<p><strong>6- Craft thoughtful questions<\/strong><\/p>\n\n\n\n<p>Seek feedback with well-crafted questions.<\/p>\n\n\n\n<p><strong>7- Time for accumulation<\/strong><\/p>\n\n\n\n<p>Allow data to accumulate meaningfully; avoid hasty interpretations.<\/p>\n\n\n\n<p><strong><strong>8- Embrace diverse perspectives<\/strong><\/strong><\/p>\n\n\n\n<p>Prioritize customer views even when they different.<\/p>\n\n\n\n<p><strong>9- Boost team morale<\/strong><\/p>\n\n\n\n<p>Focus on customer happiness for motivated teams.<\/p>\n\n\n\n<p><strong>10- Anecdotal Goldmine<\/strong><\/p>\n\n\n\n<p>Extract value from open-ended questions and anecdotal feedback.<\/p>\n\n\n\n<div class=\"wp-block-buttons aligncenter\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\">Contact us <\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1- Define Outcomes Clearly outline business goals for VOC programs. 2- integration Weave VOC into your overall business strategy. 3- Active listening effective actions Listen actively and act strategically for success. 4- Metrics foundations Set up a comprehensive metrics framework before diving into data. 5- Unified approach Maintain a consistent approach across the organization. 6- &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/whitelab.fr\/?p=605\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A real life story:  How Roche uses Voice of the customer to learn from HCPs &#038; patients opinions&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/605"}],"collection":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=605"}],"version-history":[{"count":2,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/605\/revisions"}],"predecessor-version":[{"id":607,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/605\/revisions\/607"}],"wp:attachment":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}