{"id":538,"date":"2021-07-16T14:00:08","date_gmt":"2021-07-16T12:00:08","guid":{"rendered":"http:\/\/whitelab.fr\/?p=538"},"modified":"2021-07-16T13:41:32","modified_gmt":"2021-07-16T11:41:32","slug":"leveraging-the-medical-reps-relationship-with-hcps-through-email-engagement","status":"publish","type":"post","link":"https:\/\/whitelab.fr\/?p=538","title":{"rendered":"Leveraging the medical Rep\u2019s relationship with HCPs through Email engagement"},"content":{"rendered":"\n
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Even though sales work is becoming more and more digital, it’s still important for medical reps to have a good relationship with HCPs. Emails can be a great way to leverage this relationship.<\/p>\n\n\n\n

1. Send Emails from Your Rep’s Email Address<\/p>\n\n\n\n

It\u2019s confirmed that customers who receive information from a known sender are more likely to open and engage with content.<\/p>\n\n\n\n

2. Avoid Sending From \u201cno-reply\u201d addresses<\/p>\n\n\n\n

Don’t make the mistake of sending from a generic email address or third party newsletter.  Customers know these are un-manned and usually “no-reply” addresses.  By sending from a “real” person’s email address you create the expectation of a response and ideally an urgency to open or view the email.<\/p>\n\n\n\n

3. Share Your Email Analytics with Your Reps<\/p>\n\n\n\n

Imagine providing your medical reps with a detailed report about what the HCPs have seen and are interested in.  Knowing these details can change the focus of their next interaction. <\/p>\n\n\n\n

Don\u2019t forget to be relevant about the data you show to your reps, they only need the insightful ones.<\/p>\n\n\n\n

4. Manage the reps transitions<\/p>\n\n\n\n

Skilled medical reps can change territory and they\u2019re usually well liked and have built great relationships over the years. Using email marketing, the introduction of a new rep via the incumbent Rep\u2019s email is more seamless and it gives an added level of credibility.<\/p>\n\n\n\n

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Contact us<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Even though sales work is becoming more and more digital, it’s still important for medical reps to have a good relationship with HCPs. Emails can be a great way to leverage this relationship. 1. Send Emails from Your Rep’s Email Address It\u2019s confirmed that customers who receive information from a known sender are more likely … <\/p>\n

Continue reading “Leveraging the medical Rep\u2019s relationship with HCPs through Email engagement”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[101],"tags":[22,103,23,105,104,106,18],"_links":{"self":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/538"}],"collection":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=538"}],"version-history":[{"count":2,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/538\/revisions"}],"predecessor-version":[{"id":541,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/538\/revisions\/541"}],"wp:attachment":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}