{"id":241,"date":"2020-11-25T10:47:49","date_gmt":"2020-11-25T09:47:49","guid":{"rendered":"http:\/\/whitelab.fr\/?p=241"},"modified":"2021-04-07T18:41:31","modified_gmt":"2021-04-07T16:41:31","slug":"pharma-digital-et-covid-votre-tactical-plan-part-1-your-customer-journey","status":"publish","type":"post","link":"https:\/\/whitelab.fr\/?p=241","title":{"rendered":"Pharma, digital et COVID : votre tactical plan 2021"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Pharma, digital et COVID : Tactical plan 2021\" width=\"525\" height=\"295\" src=\"https:\/\/www.youtube.com\/embed\/videoseries?list=PLyqjs3pfmr2QmFuY8hdRRFXcFBL6x0zyQ\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>On peut tout digitaliser, mais cela n&#8217;aura pas l&#8217;impact escompter si votre digitalisation ne r\u00e9pond pas \u00e0 une strat\u00e9gie et un objectif clair.<\/p>\n\n\n\n<p>Dans cette playlist, WhiteLab vous donne des conseils \u00e9tape par \u00e9tape dans l&#8217;\u00e9laboration de votre plan de transformation digitale. <\/p>\n\n\n\n<p>En partant de votre parcours clients, du parcours de vos diff\u00e9rents personas, en passant par leur segmentation, la recherche d&#8217;Insights, la personnalisation des messages, le choix des canaux et leurs priorisations, WhiteLab essaie de vous fournir tous les \u00e9l\u00e9ments de r\u00e9flexion afin que votre digitalisation ait un r\u00e9el retour sur investissement.<\/p>\n\n\n\n<p>WhiteLab organise \u00e9galement des workshops afin de vous accompagner aire th\u00e9rapeutique par aire th\u00e9rapeutique, n&#8217;h\u00e9sitez pas \u00e0 nous contacter pour avoir plus d&#8217;informations en cliquant ici : <a href=\"http:\/\/whitelab.fr\/?page_id=13\" data-type=\"page\" data-id=\"13\">Contact<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On peut tout digitaliser, mais cela n&#8217;aura pas l&#8217;impact escompter si votre digitalisation ne r\u00e9pond pas \u00e0 une strat\u00e9gie et un objectif clair. Dans cette playlist, WhiteLab vous donne des conseils \u00e9tape par \u00e9tape dans l&#8217;\u00e9laboration de votre plan de transformation digitale. En partant de votre parcours clients, du parcours de vos diff\u00e9rents personas, en &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/whitelab.fr\/?p=241\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Pharma, digital et COVID : votre tactical plan 2021&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":[],"categories":[6],"tags":[11,9,13,8,14,7,12,10],"_links":{"self":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/241"}],"collection":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=241"}],"version-history":[{"count":2,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/241\/revisions"}],"predecessor-version":[{"id":246,"href":"https:\/\/whitelab.fr\/index.php?rest_route=\/wp\/v2\/posts\/241\/revisions\/246"}],"wp:attachment":[{"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whitelab.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}